Diego Arroyo - Entrepreneur and CEO of Laagam
In our collaboration with Diego Arroyo, CEO of Laagam, we discovered a natural harmony between business vision and aesthetic sensibility. Diego represents a new generation of leaders who see fashion not merely as an industry, but as a language — a way to communicate values, attitude, and authenticity. At the helm of a brand that has successfully connected with a demanding and creative digital community, his approach blends strategy, innovation, and style with a coherence that inspires.
Throughout this collaboration, we’ve seen how Diego effortlessly incorporates our men's icons into his daily routine — especially the Sullivan and Norwich styles in Royal Café leather. These designs not only complement his understated, contemporary aesthetic, but also reflect his approach to dressing: a quiet statement of character, vision, and authenticity.
Diego doesn’t just wear our designs — he lives them. And in that everyday gesture, we find the true value of design: to accompany the creator without ever stealing the spotlight.